From Cosmetologist to CEO

April 7, 2025

The Waxi Taxi Journey

In this inaugural post of the Waxi Taxi blog, we want to share the story of CEO Jeny Burkhart and the beginning of The Waxi Taxi.


When Jeny Burkhart, owner of The Waxi Taxi, first entered the beauty industry, she never imagined she would one day run Waxi Taxi, a thriving waxing business with multiple locations across Northwest Indiana. Her journey from cosmetology school to entrepreneurship wasn't planned—it evolved organically, passionately driven by her client's needs and her desire to balance work and family life.


Beauty Beginnings


Jeny's connection to the beauty industry started early. When asked where she started, Jeny replied, "My mom was a hairdresser. I grew up in a salon.” As a teenager, she worked as a shampoo girl. After graduating from high school at 17, she immediately enrolled in cosmetology school, completing the 1,500-hour program in just nine and a half months.


"I actually wanted to be a makeup artist for theater and movies. That's what I wanted to do." Jeny said when talking about the beginning of her career.


Her professional journey began at a hair salon in Crown Point, where she cut hair for $8 per haircut. After about a year and a half of doing nails and hair, Jeny set her sights on House of Bianco, the premier salon and day spa in Merrillville at that time.


When asked why she chose to work at The House of Bianco, Jeny said, "They had it going on. They were the biggest, the best at the time. And I figured I'm going right to the best place around."


The Waxing Discovery:


At House of Bianco, Jeny was hired as a makeup artist but soon found herself doing facials, pedicures, massage, and waxing services she had little experience with. Her introduction to waxing was less than glamorous.


"I only really did eyebrow and lip wax," she says. "Then, one day, they scheduled me for a leg wax, and I had no idea what I was doing. I just figured, well, it's just like a big eyebrow, so I'll be fine."


The experience was anything but fine. "It was by far the worst experience of probably my life and the woman's life," Jeny laughs. "She probably still talks about it to this day. It was like a two-and-a-half-hour experience, and it was terrible."


That painful lesson sparked Jeny's determination. "I made it my mission. I was going to be better at leg waxing." She practiced until she mastered the technique.


The Brazilian Revolution:


Jeny's career took an unexpected turn when a client from Chicago came in with a Cosmopolitan magazine one day featuring an article on Brazilian waxing. "She's like, 'Hey Jen, I'm reading about this thing in this magazine. It's called Brazilian Waxing. Can you do this?' And I was like, 'I don't know. Let me see the magazine.'" Jeny agreed to try it, effectively learning how to do Brazilian waxing through Cosmopolitan magazine—a skill that would later become her specialty. "Nobody was offering it here in Northwest Indiana," she explains. "I was the only person outside of Chicago that was offering Brazilians."


Family Changes Everything:


After 12 years working at salons, Jeny faced a new challenge: balancing her career with raising three toddlers.


"I knew that wasn't going to work with three toddlers," she says about the salon schedule. When she left, her loyal clients understood her need to focus on family but made one request: "We'll go somewhere else for facials, pedicures, manicures, makeup, all that. Is there any way you can still wax us?"


Living in Michigan City at the time, while most of her clientele was in Lake County, Jeny made a bold decision: "I'll just come to your house."


She began traveling across Northwest Indiana, starting as far west as New Lenox and working her way back to Michigan City. "I would almost always have my kids with me," she shared. "It was an adventure."



The Waxi Taxi Parks in Northwest Indiana:


Many of Jeny's clients were also mothers with young children, creating a perfect arrangement. "They were able to get a service. I was able to do work, and we both kind of won, and our kids entertained each other."


Soon, clients began organizing group appointments. "Why don't I invite my friends over, and we could just have a whole group, and then you could see more people at once?" This led to "parties" where Jeny would provide waxing services for book clubs and girls' nights, sometimes working until midnight.


As demand grew, a client-turned-friend suggested, "Jeny, you really need to make this a business." Though initially resistant ("I don't want a business. That sounds terrible."), Jeny was won over by the perfect name: The Waxi Taxi. "She's like, 'Well, I have a name. You should call it the Waxi Taxi.' And I was like, 'Well, that's really cute.'"


The Wax Is Hot, and So Is Growth:


With a catchy name, logo, and website, the business boomed. Eventually, the mobile model became unsustainable, and another friend suggested getting an office. Jenny's first location was a tiny office in Chesterton for $150 a month, where clients surprisingly preferred to come to her.


"Everything that I've done has been driven strictly by my clients," Jenny emphasizes. "From opening it to starting it, all of it. It's been like them requesting it and me going, 'Okay, sure, that sounds good.'”


Nine years ago, Jeny opened a second location in downtown Michigan City. As her business expanded, she hired her first team member, later moved to a larger space in Chesterton, and most recently launched a Crown Point location managed by her sister, Molly.


Lessons Learned Along the Way:


When asked about what she’d impart to other female entrepreneurs, Jeny looked back and wished she had recognized her own value sooner. "I didn't think I had a skill, gift, or anything to offer. It was clients telling me I had that skill to offer. And I wish I had recognized it myself sooner."


She also emphasized the importance of finding mentors: "Boy, it would have been nice to have a mentor. I just fumbled through everything. I didn't know how to run a business. I didn't know customer service. I didn't know anything." From accounting to setting boundaries to staff management, Jeny had to learn everything herself. "I had to figure out every single thing by myself. And it was painful."


Community Connection: The Heart of Waxi Taxi:


Community involvement has always been central to Jeny's values, which is evident in Waxi Taxi. Her passion for helping began in high school when, at 16, she started a recycling program for Cedar Lake.


"I've just always been a person that if there's something that needs to be done, I want to do it or find a way to get it done," she says. "That's just what we're supposed to do."


As a business owner, she feels an even greater responsibility to give back: "They keep me surviving, I keep the community surviving, and it just keeps going around."


Today, in addition to being an active community partner, Jeny focuses on creating the flexible work environment she needed as a young mother. "I want as they grow and start families or move or their lives change, I want their career to be able to flex with them,” Jeny replied when asked about the work culture she seeks to create at Waxi Taxi.


Her team members make their own schedules and "essentially have all the benefits of having their own business without any of the stresses of having their own business."

Jeny has created a successful business and a supportive community where clients and staff feel valued and understood—proof that sometimes the most unplanned journeys lead to the most meaningful destinations.


Waxi Taxi has locations in Chesterton, Michigan City, and Crown Point, Indiana, providing waxing services to clients across Northwest Indiana.

 


Eyebrow Waxing
April 22, 2025
There's an old saying that eyebrows are the frames of your face, and like any great piece of art, the right frame can completely transform the entire picture. At Waxi Taxi, we've witnessed countless moments of joy as clients see how dramatically a professionally shaped brow can enhance your features and boost their confidence. We make it our mission to give you brows that wow, build confidence, and frame that gorgeous face! Eyebrows- So much personality- so much possibility: Your eyebrows do much more than keep sweat out of your eyes. Your eyebrows say a lot about your personality. When you care for your eyebrows, and when you don’t, ask yourself, is this how I want to present myself. Your eyebrows are front and center on your face; they do a lot of work! Your eyebrows: Frame your face and bring balance to your features. Express emotions and complement your natural expressions. Draw attention to your eyes Create structure and definition on your face Show your personality Make a statement- so make it a good one! When properly shaped, colored, and groomed, eyebrows can lift your appearance, make you look more awake, and even create the illusion of a mini-facelift without invasive procedures. Your eyebrows have a lot to convey; are you giving them the attention they require? Waxing: The Gold Standard in Brow Shaping While there are several methods for grooming eyebrows, waxing remains the gold standard for several compelling reasons: Precision and Clean Lines : Waxing allows for incredibly precise shaping that's difficult to achieve with tweezing alone. The clean, defined lines create that professional look that's hard to replicate at home. Our team are eyebrow pros! From an elegant arch to a graceful sweep, to a manly power brow, we do it all! Efficiency : In just minutes, waxing removes multiple hairs at once, making it much faster than other hair removal methods. Trust us, we’re pros. We combine this with tweezing and combing to ensure you get the look you want, and those brows look fierce, babe! Longer-Lasting Results : By removing hair from the root, waxing ensures smoother results that last significantly longer than surface-level methods like shaving. We want a good thing to last, and waxing your brow is the best way to keep that sleek shape. Finer Regrowth : Many clients notice that with regular waxing, hair often grows back finer and less noticeable over time. When Not to DIY: We’ve all been there, thinking, “It’s simple, I can do this.” Your brows are not one of those to DIY, babes! Trust us. Coming to a professional ensures that your brows are perfect. Nothing is worse than waiting for botched brows that have been a victim of DIY to grow back in. We commonly see over-plucked, uneven, or unflattering shapes that don't complement unique facial structures. Do not give your brows the DIY treatment. Our trained waxing specialists understand facial symmetry and how to work with your natural brow shape to enhance your features. Your Brow Deserves the Best: Whether you're new to professional brow shaping or a seasoned enthusiast, we welcome you to experience the transformative power of expertly groomed eyebrows. From subtle cleanup to dramatic reshaping, our waxing specialists can help you discover the brow style that perfectly complements your unique features. So treat those brows right, they do a lot of work! And remember—great brows aren't just about aesthetics. The confidence that comes from knowing you look your best—that's the real transformation we love to see.
By Jackie Thomas April 16, 2025
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By Jackie Thomas April 15, 2025
Waxing vs. Other Hair Removal Methods: An Honest Comparison With so many hair removal options available today, choosing the right method for you can feel overwhelming. At Waxi Taxi, our salons specialize in professional waxing, but we believe in transparency and helping our clients make informed decisions that are right for them. So, let’s take a look at the pros, cons, and key differences between the most common hair removal methods. Waxing: The Professional Standard How it works: A skilled esthetician applies warm wax to areas where hair is to be removed. At Waxi Taxi, all of our Waxing Specialists are licensed and trained to produce comfortable results and beautiful, smooth, radiant skin. Pros of Waxing: Results last 3-6 weeks for most individuals. Hair gradually grows back finer and sparser with regular treatments. Great for areas of all sizes, from very fine (brows) to large areas such as legs or back to quickly and efficiently remove unwanted hair. No daily maintenance is required. Works on all hair colors (unlike laser, which works best on dark hair). Provides gentle exfoliation as a bonus, creating a healthy glow. Our Least Favorite Parts: Requires some hair growth (about ¼ inch) between sessions. Temporary discomfort during the process It is not ideal for those on certain medications (like Accutane or topical retinoids). Waxing may cause temporary redness or irritation. Waxing is Best for: Those seeking longer-lasting results, people with all hair colors, and anyone looking to reduce hair growth over time. Sugaring: Waxing's Natural Cousin How it works: It is similar to waxing but uses a paste commonly made of sugar, lemon, and water. Pros: All-natural ingredients may appeal to sensitive skin. Water-soluble formula makes cleanup easy. Slightly less painful for some clients. Similar lasting results to waxing (3-4 weeks). Not so Great Points: Often more expensive than traditional waxing. Fewer estheticians are certified in this specialized technique. The process can be more time-consuming than waxing. Still requires the same hair growth between appointments as waxing. Best for: Those with sensitive skin, clients seeking all-natural alternatives, and people prone to irritation from traditional wax. Shaving: The Daily Standby How it works: Razor cuts hair at the skin's surface. Pros: Inexpensive initial cost. Painless when done correctly. It can be done at home on your own schedule. No waiting for hair growth between sessions. Not our Favorite Parts: Results last only 1-3 days. Shaving can cause irritation, nicks, and cuts. Daily or every-other-day maintenance is required. Hair grows back with blunt ends, often feeling coarser. It can lead to ingrown hairs and cysts, especially in sensitive areas. Lifetime cost adds up significantly over time. Razors and shaving creams will end up in a landfill. Best for Last-minute needs and those with very sensitive skin who cannot tolerate other methods, and in that case a clipper should be used instead of a razor. Depilatory Creams: The Chemical Approach How it works: Chemical compounds break down hair protein structure, allowing it to be wiped away. Pros: It can be relatively painless for some. Creams are generally inexpensive. This can be done at home. Results last slightly longer than shaving (3-5 days) Our Least Favorite Parts: Chemical smell is often unpleasant. This method features a high potential for skin irritation and allergic reactions. Not recommended for sensitive areas and, in many cases, is strictly prohibited in bikini and more intimate areas. This method will cause chemical burns if left on too long. Results don't last as long as waxing. Best for: Those seeking a painless at-home option for less sensitive areas like legs. Laser Hair Removal: The Long-Term Investment How it works: Concentrated light targets hair follicles, damaging them to reduce future growth. Pros: It can provide permanent hair reduction after multiple sessions. Smooth results for extended periods of time. This method often results in fewer ingrown hairs than other methods. Laser removal typically requires minimal maintenance over time. Not our favorites: Highly expensive upfront cost that is cost-prohibitive for many. Requires 6-12 initial treatments for optimal results over a set amount of time. The procedures can be painful. This method tends to work best on fair skin with dark hair (limited effectiveness for other combinations) There is a risk of burns if not performed correctly. It is not truly permanent for all people—maintenance sessions are often needed. Best for: Those seeking the most long-term solution, who have the ideal hair/skin combination, and who can afford the investment. Epilators: The Mechanical Alternative How it works: An Electric device with multiple tweezers pulls hair from the root. Pros: One-time purchase of equipment without ongoing costs. Results last similar to waxing (2-4 weeks). This can be done at home. Minimal mess or products are needed. Our Least Favorite Part: Often significantly more painful than waxing. This can be a time-consuming process. There is a higher risk of ingrown hairs than professional waxing and other methods. This method can break hairs rather than removing them completely. Best for: Those comfortable with at-home maintenance who want longer-lasting results than shaving provides. Why We Recommend Professional Waxing While we've presented all options honestly so that you can make the best decision for you, we specialize in waxing because we genuinely believe it offers the best balance of best outcomes for most people. These benefits often include: Lasting results (3-4 weeks) Professional expertise and safety at Waxi Taxi. A gradual reduction in hair growth over time. Affordability compared to laser treatments. Suitable for all hair colors and most skin types. Efficient service time: most appointments take under 15 minutes for smaller areas and under 45 minutes for larger areas of the body. Each of our Waxi Taxi specialists are trained to minimize discomfort and provide a superior experience that DIY methods simply can't match. The precision and skill of a professional waxing service ensure smooth results with minimal irritation. We want you to feel beautiful and your skin to glow! Do you have more questions about which hair removal method might be right for your specific needs? We're happy to provide personalized recommendations during a consultation—just ask!
By Jackie Thomas April 9, 2025
The number one question we are asked at Waxi Taxi is, “What does aftercare look like?” We are committed to helping you maintain smooth, glowing, happy waxed skin. Proper aftercare is crucial for extending the life of your wax and preventing irritation and ingrown hairs. Here's your comprehensive Waxi Taxi Guide to post-wax care. The First 24-48 Hours: The first two days after waxing are the most important for aftercare. During this time, your skin is more vulnerable as the hair follicles are open and more susceptible to bacteria and irritation may still be present. We Recommend: Keep the waxed area clean. Take a warm, not hot, bath with Epsom Salt after your service. Wear loose, breathable clothing to reduce friction. Apply soothing, alcohol-free products. We also have our beloved aftercare products, which have been formulated specifically for post-wax aftercare, that you can purchase at Waxi Taxi. If you’re not sure about a product you love, ask your waxing specialist if it is okay to use it post-wax. We’d Avoid: Taking hot showers, baths, or use saunas/steam rooms. Go swimming in pools or hot tubs. Engage in ALL activities that cause excessive sweating and friction. Apply perfumed products, deodorants (for underarm waxing), or makeup (for facial waxing) Expose the area to direct sunlight or tanning beds. Use products with retinol or the like. The Info on Ingrown Hairs: Ingrown hairs occur when hair curls back or grows sideways into the skin instead of rising up from the follicle. If not properly addressed, they can cause redness, irritation, and even infection. Regular Exfoliation: Begin gentle exfoliation 72 hours after your waxing service. Use an exfoliating mitt/gloves 2-3 times weekly to slough away dead skin cells that can trap hairs beneath the surface. Hydration Is Key: Keep skin moisturized with non-comedogenic, fragrance-free moisturizers. Well-hydrated skin creates a smoother surface for hairs to break through. Get That Long-Term Glow: The Sweet Spot for Rebooking: For best results, schedule your next appointment 4-6 weeks after your last service. This timing ensures that hair is at the optimal length for removal and helps train your hair growth cycles over time. At-Home Care Between Appointments: Continue regular exfoliation 2-3 times weekly. Moisturize daily. Avoid shaving between appointments—this can disrupt the hair growth cycle and reduce the effectiveness of future waxing. Stay hydrated – this is key to keeping healthy skin. One of the greatest benefits of regular waxing is that it gets better over time! With consistent appointments: Hair typically grows back finer and more sparsely. Skin becomes less sensitive to the process. Results tend to last longer. You look amazing, smooth, and radiant. By following these aftercare guidelines, you're not just maintaining your current smooth results; you're investing in easier, more comfortable waxing experiences in the future. If you have specific questions about your aftercare routine, don't hesitate to reach out to us. We're here to ensure you love your results long after you leave our salon!
By Jackie Thomas April 9, 2025
Whether you're tired of daily shaving, dealing with stubble, or simply curious about what all your friends are raving about, we're excited to welcome you. First-time waxing can feel intimidating, but we're here to make your experience as comfortable as possible. Our salons are designed to be welcoming, friendly, and inclusive of all. Waxing is essential self-care, but most importantly, we want you to feel comfortable in our salons. To help achieve this goal, we have compiled a short primer of our most frequently asked questions so you know what to expect for your first waxing appointment. Here are a few things to know before your first appointment with The Waxi Taxi: Hair Length Matters : For best results, hair should be about ¼ inch long (about the length of a grain of rice), which equates to 10-14 days of growth since the last time you shaved. Too short, and the wax can't grip properly; too long, and it can be more uncomfortable. Skip the Exfoliation : While we encourage regular exfoliation to prevent ingrown hairs, avoiding scrubbing the area you wish to have waxed 24 hours before your appointment is best. Topicals that encourage cell turnover, like Retin A and Vitamin C creams, should be avoided for at least a week prior to waxing the face. Consider Timing : For those who menstruate, try not to schedule your waxing in more intimate areas. For some, while menstruating, sensitivity is typically higher. However, we can absolutely still wax during your cycle; it just may be a bit more tender. Plan Your Outfit : Wear loose, comfortable clothing to your appointment. Tight jeans after a bikini wax? Not the best idea! Skirts, joggers, and cotton are your best friends after waxing. Take a Pain Reliever : Taking an over-the-counter pain reliever, anti-inflammatory, about 30 minutes before your appointment may help if you're concerned about discomfort. Do not use a numbing spray or cream. What to Expect During Your Waxi Taxi Service: A Detailed Consultation : Before beginning, your Waxing Specialist will discuss your preferences and any concerns. This is the perfect time to ask questions! You’ll also be asked to fill out a new customer questionnaire; this helps us get to know you better and provide the best service possible. Come a few minutes prior to your appointment time to fill out your paperwork. Privacy and Comfort : Our salons are a warm, welcoming place of self-care. Each waxing session, from brow and lip to more intimate areas, is done in our discreet private treatment areas. This is done for your privacy and comfort. The Process : Your Waxing Specialist will: Cleanse and/or powder the area. Apply warm wax in small sections. Remove the wax with swift motions. Apply soothing post-wax products and discuss aftercare. The Pain Question : Let's be honest—waxing isn't painless, especially for first timers. However, most clients report it's much less painful than anticipated. The sensation is quick, and your esthetician will use techniques to minimize discomfort. The best part is that the more regularly you receive waxing services, the less pain you should experience over time. Duration : Most services take 10-45 minutes, depending on the area to be waxed. The Waxi Taxi Promise to You: As a first-timer, we understand you might be nervous. Our experienced Waxing Specialists specialize in making newcomers feel comfortable and at ease. Our salon boutiques are designed for privacy, inclusivity, and comfort. We will walk you through each step, answer all your questions, and ensure you feel respected and cared for throughout your service. Remember, everyone in our salon was once a first-timer, too! We're genuinely excited to help you experience the long-lasting smoothness and confidence of professional waxing. Ready to book your first appointment? Visit our website to schedule and visit our FAQ page for additional info. Or click on the link below. We look forward to working with you soon! Click here to Schedule Today!
By Jackie Thomas April 9, 2025
When we opened our salon doors, we weren't just starting a business but becoming part of a community. Michigan City isn't just where we work; it's where we live, celebrate, and grow. It's one of the locations across Northwest Indiana that we call home. Waxi Taxi began as a mobile service where we visited clients, but as our clientele grew, the need for centrally located salons became evident. We opened our first salon in Chesterton but soon saw the need to open our second salon in the heart of Michigan City. We opened our Michigan City salon more than nine years ago. We feel that there's something special about being truly rooted in a place. We don't just serve our Michigan City and LaPorte County clients; we strive to be part of the fabric of the community. Our team members shop at local markets, attend community events, and raise families here. As a company, we give back to local organizations and causes. This connection drives our commitment to make Michigan City thrive, not just for our business but for everyone who calls this special place home. Additionally, we chose to open a location in Michigan City because of the diversity it offers: loads of artists, nature, the city vibe, the lakefront, and a variety of small businesses that invested in the community. More Than Just a Business From the earliest days of Waxi Taxi, when we were still a truly mobile business, we recognized the importance of giving back to the community and to causes that benefited the entire community. We have always recognized that the communities we serve support us, and therefore, it is our duty to in turn support these communities. Put simply, businesses have a responsibility that extends beyond their walls. Success isn't measured solely by profit margins but by the positive impact we create in our community. This belief shapes everything we do: We partner with local organizations to provide services to those in need. We participate in community events and celebrations. We make conscious decisions to reduce environmental impact. We create a welcoming space for all community members. At the heart of our mission is a commitment to give back in meaningful ways. Our salon is more than a place for self-care. It's a gathering space where connections are made and community bonds are strengthened. The conversations that happen in our salons often lead to new friendships, business partnerships, and community initiatives. Join Our Community Mission We invite you to join us in this commitment to making Michigan City, and your local community thrive. Whether it's supporting local businesses, volunteering your time, or simply being kind to your neighbors, together we can strengthen our community. When you visit a Waxi Taxi salon, you're not just a client but our neighbor and friend. Together, we'll continue to make MC not just a place on a map but a true home we can all be proud of. If you’d like to learn more about how and where Waxi Taxi gives back, click the link below. Be sure to visit our Waxi Taxi Gives Back page to learn more.
By Jackie Thomas April 7, 2025
Life is stressful regardless of gender. These days, practicing self-care is more important than ever. Feeling good can start with looking good, and this is where we come in. Waxi Taxi firmly believes that everyone has the right to smooth, glowing skin. At all of our Waxi Taxi locations we proudly offer our waxing services to clients of all genders. Breaking Beyond Traditional Boundaries: Traditionally, beauty services are marketed primarily toward women, creating an unnecessary gender divide in personal care. At Waxi Taxi, we recognized and committed to ending this gendered stereotype. Why should smooth skin be considered exclusively feminine? The desire to feel good about one's appearance is universal, and we celebrate that! Whether you are looking for a smooth back, groomed eyebrows, silky legs, bare underarms, or any other waxing service, your gender identity is not a barrier to receiving professional, respectful care at Waxi Taxi. Creating a Welcoming Environment: At our salons across Northwest Indiana, we've intentionally created a space where everyone feels and is welcome. This means: Using inclusive language in our service descriptions Training our staff to provide the same exceptional service to all clients. Designing our salon space to feel comfortable for everyone. Respecting each client's personal preferences and boundaries. Proud Supporters of the LGBTQIA+ Community: While we emphasize that waxing is truly genderless, we also proudly stand as allies to the LGBTQIA+ community. We recognize that finding affirming personal care services can be particularly challenging for transgender, non-binary, and gender non-conforming individuals. At Waxi Taxi, all are welcome because feeling and looking your best should never be gendered. Our commitment goes beyond simply allowing everyone through our doors—we actively work to ensure our space is affirming, safe, and comfortable for all clients of all gender identities and expressions. Universal Care With a Professional Approach We believe that everyone has the right to benefit from professional waxing services. The expertise our estheticians bring to the table in minimizing discomfort, preventing ingrown hairs, and achieving smooth results. These skills serve all clients equally well. Because when you feel good and look good, so do we! When you visit our salon, you are not a "male client" or a "female client"—you are simply our client, deserving of our full attention, respect, and professional care. We invite you to experience our waxing services in an inclusive setting where you feel comfortable. Join us in embracing the simple truth that looking and feeling your best is a universal desire. At the end of the day, self-care isn't about gender—it's about you.